Aired May 2, 2013
This webinar reviews current trends and food innovations in the supermarket to help families eat more healthfully, explores at least three common myths about frozen foods as part of a healthy diet, and identifies strategies to encourage clients to make sustainable food choices.
Television & Radio News Reporter / Newspaper Columnist /
Author / Consumerologist / Food Marketing Expert
Read his bio.
Kristin J. Reimers, PhD, RD
Manager of Nutrition
ConAgra Foods, Omaha, NE
Read her bio.
For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ®, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
As one of America's leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News' Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC's The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.
Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.
Phil is the founder and editor of "The Lempert Report," "Food, Nutrition & Science," " Facts, Figures & the Future," and "The Food Journal." He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking Magazine. He is on the Executive Committee of Michelle Obama's Chefs Move to School program.
Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert's Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.
Phil is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.
Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did Post-Graduate at Pratt Institute. He worked at McDonald's and Howard Johnson's before joining his family's food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.
A resident of California, Lempert's roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father's work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.
Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, exclusively represented by the Washington Speakers Bureau, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.
Kristin J. Reimers, PhD, RD
Kristin J. Reimers, PhD, RD, is Manager of Nutrition at ConAgra Foods, Omaha, NE, where her work focuses primarily on health and nutrition initiatives—such as nutrition research, communications, claims, and initiatives—designed to help consumers understand how using healthful, convenient products can make it easier for them to achieve their lifestyle goals. In her role of coordinating research on products like Hunt’s tomatoes, Orville Redenbacher’s Popcorn and Healthy Choice meals, Reimers helps bring to light the benefits and ease of incorporating healthier products into typical American eating patterns.
Prior to joining ConAgra Foods, Reimers was Director of Programs/Community Services at The Center for Human Nutrition, Omaha, NE where she conducted nutrition research and developed programs in the areas of obesity, hydration, sports nutrition and wellness.
For 13 years, Reimers was a nutrition consultant to the University of Nebraska-Omaha and Creighton University athletic departments. Reimers had the opportunity to provide services to the U.S. Olympic Committee, the 1997 U.S. Ski Team, USA Track and Field athletes, and the Philadelphia Flyers.
Reimers’ publications include over 50 publications including chapters in textbooks, professional journal articles, invited articles and columns, and several obesity publications approved for continuing education for health care professionals. She holds professional memberships in the American Dietetic Association and the American Society for Nutrition.
After receiving her undergraduate degree from the University of Northern Iowa, Cedar Falls, Reimers earned masters and doctoral degrees in human nutrition from the University of Nebraska-Lincoln.